The connecting element in my career is a strong affection for the crossroad of design & technology and a joy to share my knowledge and experiences through writing and public speaking. I'm fond of complex, multifaceted projects related to marketing and brand building involving communities.

In my daytime job I'm managing director of Eindhoven Marketing, the organization responsible for citymarketing of Eindhoven region, named Eindhoven365.

As I live and work in the city of Eindhoven I care a lot for my hometown, but I left my heart in Estonia, my beloved Eesti.

I find this country truly inspiring in it's efforts to become a digital nation and an example for the world. I would love to contribute to Estonia to market their results to a greater and relevant audience.
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