Philips Consumer Electronics catalogue

An innovative online catalogue based on the 'Sense & Simplicity' philosophy
In 2006 the Consumer Electronics products didn't reflect the intriguing 'Sense & Simplicity' message. Products we're almost randomly presented, demending huge insight of the user who wanted to select a product. See the bottom screendump. I designed an alternative based on a real-time product selector with a horizontal sliding bar and vertically with radio buttons representing product attributes.
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