'Woord vooraf' is my introduction and explanation of the concept.
The book is designed by Marc Koppen and is very visually oriented and inspiring.
Share the Vibe of Eindhoven is based on four sections and time periods.
The creative process, including sketches and rejected concepts is shown in its entirety.
The process of brand Eindhoven in a flow chart over time.
Making clear cut choices is essential for the realization of an effective place branding project.
The book is also home for the great place branding cases, to inspire the reader like Porto!
Other place branding cases that are depicted are Melbourne, Bologna, Bonn and Amsterdam.
All cities that add value to the place branding and marketing are depicted as great examples.
The Eindhoven brand formula is based on cities mentality: Unconventional thinking x working together = Energy!
The key strategy of branding Eindhoven is a mix of co-creation and open source.
The ultimate proof of a single, open source city brand: the citizens love and creative usage.
The focus of the book is on real world information and experiences.
All Dutch cities municipal brands in a single overview. Stiff competition between logos.
Behind the scenes earned media research to target the key publications in design & technology.
Over 100 people contributed to the book including my former colleagues of Eindhoven365.
Trusted experienced (in)ternational experts like Harry Demey of LDV United from Antwerp, with pink background.
Modern aspects of retail branding and inner-city touristic campaigns are explained in detail.
Seven spreads show use cases of the open source Eindhoven brand called the vibe. This is the section sport.
The important role of language and tone-of-voice in branding is explained.
Modern marketing is storytelling. Alphons Janssen and Willem Kars explain theory and practice.
The development of the signature Eindhoven typeface family is shown in detail.
The Eindhoven Bruut is the superbold version of the typeface
All aspects of place marketing and branding are shown and illustrated.
The ultimate placebranding campaign: Berlin public transport. My ode to the work of Martell Beck and his team. He is now CMO of Deutsche Bahn.
Top class photographers gave permission to present their foto's in the book.
Influencer marketing is a big deal. How to do it well, is shown the Eindhoven way, with impressive results.
Brand Netherlands redesign and NewDutch activation campaign are crucial to achieve synergy.
MICE marketing focusses on the business to business market and requires a specific approach and execution.
This fabulous quote of Bernie Ecclestone was left out, 494 pages was not enough for all available content.
Part four focuses on collaboration, social design and citizen wellbeing as a strategy for urban development.
And win those awards! Eindhoven is very proud of its achievements, nationally and internationally.
Eindhoven marketing has helped many cities in their place branding efforts throughout the years.
The key members of the Virtual Design Agency shared the stage at the book launch party on march 21.
The book is available in Eindhoven book stores and online at bol.com, bruna.nl and managementbook.nl
Word cloud of related subjects that are described in the book.
In total 1500(!) use cases of vibes logo were available, this is a collage and opener of the inside cover of the book.
All the spreads of the book shown here, represent just 14 percent of the total number of 494 pages!
So get the book and be astonished. Looking forward to your reaction(s).