Share the Vibe 
van Eindhoven
Lecturis published my book Share the Vibe of Eindhoven, city marketing in practice end of march 2025. The book describes from the daily practice of the city marketing organization Eindhoven365, the working methods and creative processes. A long-term and successful project with clear objectives and based on an approach that is as distinctive as it is appealing: based on co-creation and open source brand development and execution.
This book is a compilation of knowledge and experience of dozens of strategists, designers, policy makers, written down and recorded in consultation with the author. From professionals and for professionals. The book offers valuable insights into how the city of Eindhoven, thanks to a sophisticated city marketing and open source brand strategy, has emerged as an extraordinary and curiosity-inspiring city and region. 
Topics such as influencer marketing, strategic social media, online advertising, data management and building a distinctive city brand are covered extensively and richly illustrated. For inspiration for anyone interested in brand development, image enhancement and marketing of cities and regions. All in all 494 pages of high design and content value. Check sharethevibe.nl for more information and links to Eindhoven365. 
​​​​​​​Cover of the book.

'Woord vooraf' is my introduction and explanation of the concept.

The book is designed by Marc Koppen and is very visually oriented and inspiring.

Share the Vibe of Eindhoven is based on four sections and time periods. 

The visual style is in your face and enticing to read,

All cities that add value to the place branding and marketing are depicted as great examples.

The focus of the book is on real world information and experiences.

Over 100 people contributed to the book including my former colleagues of Eindhoven365.

Seven spreads show use cases of the open source Eindhoven brand called the vibe. This is the section sport.

The important role of language and tone-of-voice in branding is explained. 

Modern marketing is storytelling. Alphons Janssen and Willem Kars explain theory and practice.

The development of the signature Eindhoven typeface family is shown in detail.

All aspects of place marketing and branding are shown and illustrated. 

Part four focuses on collaboration, social design and citizen wellbeing as a strategy for urban development. 

Top class photographers gave permission to present their foto's in the book.

The key members of the Virtual Design Agency shared the stage at the book launch party on march 21.

This fabulous quote of Bernie Ecclestone was left out, 494 pages was not enough for all available content.

The book is available in Eindhoven book stores and online at bol.com, bruna.nl and managementbook.nl 

Word cloud of related subjects that are described in the book.

In total 1500(!) use cases of vibes logo were available, this is a collage and opener of the inside cover of the book.

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