In 2016 I published justestonishing.com as a pro bono open source nation branding proposal for Estonia. Next in 2018 it was formally accepted and adopted by Enterprise Estonia, the business and branding organisation for Estonia. And because of its open source nature, the EST-concept has also been implemented by many other Estonian marketeers, agencies and designers.
The rich set of examples shown here on this webpage are co-created by Estonian community of designers, fans and fanatics. Just three of all these EST use cases are designed by me*, showing the power of open source mentality in action. For comments, suggestions, EST-spotting, etc. For more info, contact me.
The rich set of examples shown here on this webpage are co-created by Estonian community of designers, fans and fanatics. Just three of all these EST use cases are designed by me*, showing the power of open source mentality in action. For comments, suggestions, EST-spotting, etc. For more info, contact me.
Digital Discussion on cybersecurity into the Estonian experience. Presentation with EST all over and done by Annett Numa.
In this video presentation the case of Estonia is presented in relation to general place branding and marketing theory and the city of Eindhoven inspiration case for EST-concept, Presented and filmed in Riga, Latvia https://www.youtube.com/watch?v=MxPC1yZh_sg
Official Estonian brand merchandising and gift bags.
Kafo.ee uses est concept to promote their coffee.
Taste ESTonia: juicEST, freshEST, rawEST and even greenEST lemonade for Nordic business forum.
For the wedding of child of Heli Raidve with appropriate shirts for the whole family.
People in the audience of FWD50 festival noticed and liked the EST-highlights of Siim Sikkut's presentation.
The woodEST is an ergonomical laptop stand from Estonia. www.thewoodest.com