The rich set of examples shown here on this webpage are co-created by Estonian community of designers, fans and fanatics. Just three of all these EST use cases are designed by me*, showing the power of open source mentality in action. For comments, suggestions, EST-spotting, etc. For more info, contact me.

EIS, Enterprise Estonia, used the EST-concept on LinkedIn in their Estonian Independence celebration post.

Brand Estonia merchandising using EST examples

EIS, the formal owners of brand Estonia updated their website and added new icon examples of EST in style.

Estonian residents will have the opportunity to purchase two-year government bonds. This is the presentation.

Just ESTonishing t-shirt, created by Martin Lazarev, proudly worn by Toomas Lääts.

Invest Estonia uses EST concept to the max in this article about their 30th anniversary!
From the earliEST adopters, to the The smartEST investments powered by the bEST people.

Visit Estonia commissioned this EST-campaign aimed at German market during OktoberFest by creating the Estonian OktoberEst. And won Golden Egg award: https://defolio.com/kuldmuna/2024-oktoberest

ComparEST is an Estonian online government tool to compare virtues of Estonian ecosystem to other countries.

Great theme for the 2023 Latitude59 event!

The theme of the Invest Estonia's presentation at Latitude59 was a muse like a digital forEST.

Estonianworld publication organised an election debate edition of its ESTonishing Evenings event in Tallinn.

The newsletter of e-Estonia is called 'the digEST' and is shown here wit edition #26.

Kata Varblane of Estonian Investment Agency wearing the EST-branded personal wearable air purifier made by Respiray.




Invest in Estonia launched a talk show called invEST insights.




Estonishing soda water made from Estonian recycled Christmas trees from Saaremaa made by Lahhentagge.

EST made it to the cover of Life in Estonia magazine #2/2020 published by EAS with story about Education nation.

'Enjoying the safEST interactions' at Latitude59 startup event in Tallinn visitor face mask worn by Margot Roose on the left
Anett Numa, digital transformation adviser at E-Estonia wears het 'SafEST services are digital' face mask in true Eesti style!

EAS, Enterprise Estonia tourism board team started this Facebook profile picture campaign: safest at home.

Safety protocol communication panels with safEST during Rally Estonia in 2021.

EAS, Enterprise Estonia, published this "Simply the EST" (the tagline created by Shardee Rebas) video, with EST standing out in bold typeface, for tourism promotion of Estonia.

Estonia is known and recognized worldwide as a successful and innovative e-state. Educationnation.ee uses EST for the Youtube campaign: 'For the smartEST people in the world.

Martin Lazarev from Rio de Janeiro added these EST-series shirts and sweaters to focus on the Corona crisis.
The text reads 'Hands washed' on the left and 'Tested!' on the right: https://www.instagram.com/simply_the_est/

Tartu, the second-largest city of Estonia, is known as a smart city. Discussion on October 14th in the smartEST city.

To round up the year 2019 for Estonia I made a collage of all Estonishing achievements.*

In this collage an overview of the 2019 top Estonian achievements are represented.

Estonishing Stay hotel is totally on brand and in line with EST-concept. And obviously a great place to stay.

Social media and promotion campaign of Tallinn Airport using EST-concept.
The accompanying video made by Enterprise Estonia.

JCI Estonia uses the EST-concept for the promotion of Global JCI conference in Tallinn with Facebook word frame.

An ‘estonishing’ TED talk from The Netherlands. My proud TEDtalk about my pro bono nation branding adventure from start to finish I presented at TEDxSittardGeleen: https://youtu.be/S0SHIV4fOBw

Enterprise Estonia Gallery: EAS opened an office in New York.

GreenEST Summit: the largest greentech event in the Nordic region, organised by Tehnopol.

JCI Team Estonia, Tallinn having fun in India with EST-concept used in their dresses.


Lift99 in Tallinn made this statement to support EST-concept and impact to Estonia.

The film documentary festival estdocs in Toronto, Canada




On the website of Brand Estonia the 'est-concept' is officially listed with examples.

To bring the official Estonian brand to live, the EST-concept offers unlimited opportunities.

Brand Estonia was created based on the principles of collaboration and co-creation as used for Eindhoven identity.

EAS brochure for Electronica fair 2018 in Messe München, Germany.

Multi-lingual presentations of Estonian digital state use EST-concept in their PowerPoint sheets.



Estonian sweetest honey as official gift from the busiest bees,

EV100 campaign promoting 100 years of Estonia. Implementation by Nope.ee. All 100 EST ideas are here.

Freshest destination toothbrush as seen in brand.estonia.ee/look


Kalev chocolate manufacturer uses EST online in its English website homepage.

Lantsh restaurant in Tallinn (Erika 14) uses EST for its healthiest lunch promo,

Food truck promoting ESTonishing rhubarb.




National airline of Estonia Nordica used EST for a consumer campaign.

Nordica also uses EST in a promotion at Tallinn Airport.



Swallow nEST Hotel in Tallinn uses EST in name and communication.

FESTERA is a startup in waste management and sustainability: festera.ee

FurnEST furniture company based in Tallinn, sales office in Helsinki.

Study in ESTonia using Latin language with est-concept meaning: "Knowledge is power".
ESTonian universities joint promotion display material based on EST.




Estonianworld.com created 'ESTonishing Evenings' to interact with international community of Estonia. Design by me.*

Design for the ESTcoin to create an individual style for tentative project of Estonian nation ICO.



Even the label is designed for the merchandising available at the website simplytheest.com




Cora van Nieuwenhuizen Dutch Minister of Infrastructure and Water Management & former European parliament
mentioned EST concept in meeting with Estonian minister Tõniste.

Team Estonia 100 year celebration in EST style at Arvamus event in Paide 2016.

Visit Tallinn tourism visitors office uses quESTions campaign to their fullest joy. Tallinn.ee

ESTonian pencils are available too as well as bags and beanies available at simplytheest.com.

During 2016 at Telliskivi a tEST pop-up gallery was created next to Pudel bar selling EST related merchandise.


EST based shirts are created and worn, like Peter Vesterbacka promoting cooperation of Finland and Estonia.






Enterprise Estonia tourism campaign ESTonian Tryouts: the hidden Estonian in you.:

Enterprise Estonia tourism promotion at TourEST exhibition in Tallinn.

Kolavoo Estonian singing and dancing festival in Amsterdam in 2017 AND 2018, Just ESTonishing.

The workinestonia website using est concept.

Promotion for Pakri industrial area to lure Tesla to Estonia using smartEST idea. Twitter page uses est concept too.

Work in Estonia: greatEST tech hub in Europe!

for-est.ee is dedicated to Estonian Forest, Environment and Smarter Economy!

Estonian Cleantech startup community conference: Cleantech forEST.

SmartEST Tax conference theme for EU Presidency conference in 2017.
https://www.eu2017.ee/political-meetings/e-taxation-conference-smartest-taxation

Siim Sikkut, CIO of Estonia, using -est concept in official e-Estonia presentation.

Anna Piperal of e-Estonia showroom presenting 'the coolEST digital society.'

Team Inspr8ion with Arthur Dallau visiting Estonia showroom.

Arto Aas member of Estonian parliament ar about Estonia and its digital journey using formal EST presentation.



Introducing the craziEST birthday celebration project for 100 years celebration.

EV100 campaign promotion by Viive Aasma to invite Estonians from all over the world to send in their pictures.

100 EST photos related to Estonia are created for 100 years celebration:

100 EST photos related to Estonia are created for 100 years celebration:

100 EST photos related to Estonia are created for 100 years celebration.

100 EST photos related to Estonia are created for 100 years celebration.

100 EST photos related to Estonia are created for 100 years celebration.
More below and on https://www.facebook.com/EV100sunnipaevakutse/





gotoandplay.ee promotion for web development agency.

LeanEst ICT company for optimizing manufacturing plants, workforce planning and software development.

MooMoo sports equipment manufacturer uses EST concept. moomoo.ee

MooMoo sports equipment manufacturer uses EST concept. moomoo.ee

Moomoo also has EST socks for the sportive enthusiast.

Monton has created Olympic collection VadabusEST = freedom inspired.


VIKS, the Estonian bike manufacturer uses one of my* original EST-designs in their Facebook promotion.

Be my guEST loyalty idea was picked up too, multiple times.

Exposition in Bruxelles, Belgium BEL:EST showing cooperation of Belgian and Estonian architects.

Tartu real estate company named EST Kinnisvara designed by Marko Saue.



bEST poll result ever! Postimees asked its readers on their opinion of EST branding proposal:
95% said YES and more than 10.500 people participated. Wow!


