In 2016 justestonishing.com was released as a pro bono and open source nation branding proposal for Estonia.
All examples shown on this webpage are co-created by Estonian community of designers, fans and fanatics.
Just three of all these EST use cases are designed by me*, showing the power of open source mentality in action.
For comments, suggestions, EST-spotting, etc. you can contact me on: peter@kentie.com.

EV100 campaign promoting 100 years of Estonia. Implementation by Nope.ee. All 100 EST ideas are here.

Samsung Estonia made various 'EST based' ads and live presentation during Tallinn Film Festival.
The Estonian start-up scene adopted the -est concept and played with it.
In new brand Estonia the 'est' concept is incorporated in the official toolbox.

To bring the official Estonian brand to live, the EST-concept offers unlimited opportunities.               

Official Estonian brand merchandising and gift bags.

digEST is the email newsletter of e-Estonia

Estonian sweetest honey as official gift from the busiest bees,

Freshest destination toothbrush as seen in brand.estonia.ee/look

Kafo.ee uses est concept to promote their coffee.

Kalev chocolate manufacturer uses EST online in its English website homepage. 

Lantsh restaurant in Tallinn (Erika 14) uses EST for its healthiest lunch promo, 

Food truck promoting ESTonishing rhubarb.

Taste ESTonia: juicEST, freshEST, rawEST and even greenEST lemonade for Nordic business forum.

National airline of Estonia Nordica used EST for a consumer campaign.

Nordica also uses EST in a promotion at Tallinn Airport.

Radisson Blu Olumpia hotel chain created videos with its personnel using -est superlatives.
Estoria hotel group made a print and online campaign based on -est concept.

Swallow nEST Hotel in Tallinn uses EST in name and communication. 

FESTERA is a startup in waste management and sustainability: festera.ee

FurnEST furniture company based in Tallinn, sales office in Helsinki.

Study in ESTonia using Latin language with est-concept meaning: "Knowledge is power".

ESTonian universities joint promotion display material based on EST.

Architecture magazine played with -est idea in headlines as did Postimees magazine.
The British Estonian Chamber of Commerce had 'our boldEST trade mission' as theme.
For MICE market promotion in Brussels the Estonian Convention Bureau chose as theme: Just Estonishing.

Estonianworld.com created 'ESTonishing Evenings' to interact with international community of Estonia. Design by me.*

Design for the ESTcoin to create an individual style for tentative project of Estonian nation ICO.

The '0' and '1' replace the 'io' in the design. Design by Peter Kentie*. 3D-rendering by Bobby Born.

Copying as sincerEST form of flattery by Incorporate.ee

Facebook website full of happy -est t-shirt wearers facebook.com/simplytheest 
A selection of the 68 t-shirts with -est wordplay created by Martin Lazarev, simplytheest.com

Even the label is designed for the merchandising available at the website simplytheest.com

Happy Estonian dancers from Tartu wearing their specially created -est shirts.
The -est shirts are popular with young people in Estonia, the instagram page shows. 
Enterprise Estonia (EAS) created a tiESTo shirt as a gift for Dutch DJ Tiesto during Baltic Weekend festival.

Cora van Nieuwenhuizen Dutch Minister of Infrastructure and Water Management & former European parliament 
mentioned EST concept in meeting with Estonian minister Tõniste.

Team Estonia 100 year celebration in EST style at Arvamus event in Paide 2016.

Visit Tallinn tourism visitors office uses quESTions campaign to their fullest joy. Tallinn.ee

ESTonian pencils are available too as well as bags and beanies available at simplytheest.com.

During 2016 at Telliskivi a tEST pop-up gallery was created next to Pudel bar selling EST related merchandise.

Tattoos with -est related wordplay created by Standfold.

EST based shirts are created and worn, like Peter Vesterbacka promoting cooperation of Finland and Estonia.

For the wedding of child of Heli Raidve with appropriate shirts for the whole family.
Marmo Luik of Enterprise Estonia created the ESTonify editor.
Enterprise Estonia uses the 'est' idea for it's deepEST roots online and social media campaign.

Enterprise Estonia tourism campaign ESTonian Tryouts: the hidden Estonian in you.:

Enterprise Estonia tourism promotion at TourEST exhibition in Tallinn.

Estonishing Tours in Tallinn for personal transport.

Kolavoo Estonian singing and dancing festival in Amsterdam in 2017 AND 2018, Just ESTonishing.

The workinestonia website using est concept.

Promotion for Pakri industrial area to lure Tesla to Estonia using smartEST idea. Twitter page uses est concept too. 

Under water tunnel project connecting the cities of Helsinki, Finland and Tallinn, Estonia is labelled FinEst link. 

for-est.ee is dedicated to Estonian Forest, Environment and Smarter Economy! 

Estonian Cleantech startup community conference: Cleantech forEST.

SmartEST Tax conference theme for EU Presidency conference in 2017.
https://www.eu2017.ee/political-meetings/e-taxation-conference-smartest-taxation

Official Estonian national presentation in PowerPoint uses EST on every(!) slide. 

Siim Sikkut, CIO of Estonia, using -est concept in official e-Estonia presentation. 

Anna Piperal of e-Estonia showroom presenting 'the coolEST digital society.'

Team Inspr8ion with Arthur Dallau visiting Estonia showroom.

Arto Aas member of Estonian parliament ar about Estonia and its digital journey using formal EST presentation.  

People in the audience of FWD50 festival noticed and liked the EST-highlights of Siim Sikkut's presentation. 

Siim Sikkut, CIO of Estonia, using -est concept in official e-Estonia presentations, above and below.           

   

Introducing the craziEST birthday celebration project for 100 years celebration.

EV100 campaign promotion by Viive Aasma to invite Estonians from all over the world to send in their pictures.

100 EST photos related to Estonia are created for 100 years celebration: 

100 EST photos related to Estonia are created for 100 years celebration: 

100 EST photos related to Estonia are created for 100 years celebration. 

100 EST photos related to Estonia are created for 100 years celebration.  

100 EST photos related to Estonia are created for 100 years celebration.
More below and on https://www.facebook.com/EV100sunnipaevakutse/

gotoandplay.ee promotion for web development agency.

LeanEst ICT company for optimizing manufacturing plants, workforce planning and software development.

MooMoo sports equipment manufacturer uses EST concept. moomoo.ee

MooMoo sports equipment manufacturer uses EST concept. moomoo.ee

Moomoo also has EST socks for the sportive enthusiast.

Monton has created Olympic collection VadabusEST = freedom inspired.

The Estonian skiing team Haanja uses 'estonishing sports' hat for their athletes.

VIKS, the Estonian bike manufacturer uses one of my* original EST-designs in their Facebook promotion.

Be my guEST loyalty idea was picked up too, multiple times.

Exposition in Bruxelles, Belgium BEL:EST showing cooperation of Belgian and Estonian architects. 

Tartu real estate company named EST Kinnisvara designed by Marko Saue.

The woodEST is an ergonomical laptop stand from Estonia. www.thewoodest.com

bEST poll result ever! Postimees asked its readers on their opinion of EST branding proposal:
95% said YES and more than 10.500 people participated. Wow!


Resources
Publication in text and images on Medium.com of the concept 
PDF of presentation based on original Powerpoint concept
My linkedin: Peter Kentie

Reactions
Media reactions, pages full in Estonia and international media
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